<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0"><channel><title><![CDATA[sempre textos]]></title><description><![CDATA[Maior comunidade de storytellers do Brasil.]]></description><link>https://www.sempretextos.com.br</link><image><url>https://substackcdn.com/image/fetch/$s_!KLtS!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4766bcb2-5bf9-4f0e-959a-19d15de41ef1_1000x1000.png</url><title>sempre textos</title><link>https://www.sempretextos.com.br</link></image><generator>Substack</generator><lastBuildDate>Wed, 08 Jul 2026 14:12:25 GMT</lastBuildDate><atom:link href="https://www.sempretextos.com.br/feed" rel="self" type="application/rss+xml"/><copyright><![CDATA[Jurandir Gouveia]]></copyright><language><![CDATA[pt-br]]></language><webMaster><![CDATA[sempretextos@substack.com]]></webMaster><itunes:owner><itunes:email><![CDATA[sempretextos@substack.com]]></itunes:email><itunes:name><![CDATA[Jurandir Gouveia]]></itunes:name></itunes:owner><itunes:author><![CDATA[Jurandir Gouveia]]></itunes:author><googleplay:owner><![CDATA[sempretextos@substack.com]]></googleplay:owner><googleplay:email><![CDATA[sempretextos@substack.com]]></googleplay:email><googleplay:author><![CDATA[Jurandir Gouveia]]></googleplay:author><itunes:block><![CDATA[Yes]]></itunes:block><item><title><![CDATA[CONCURSO DE CONTOS SEMPRE TEXTOS + HANOI EDITORA]]></title><description><![CDATA[EDITAL ATUALIZADO DO CONCURSO DE CONTOS SEMPRE TEXTOS]]></description><link>https://www.sempretextos.com.br/p/concurso-de-contos-sempre-textos-24f</link><guid isPermaLink="false">https://www.sempretextos.com.br/p/concurso-de-contos-sempre-textos-24f</guid><dc:creator><![CDATA[Jurandir Gouveia]]></dc:creator><pubDate>Tue, 07 Jul 2026 17:22:57 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!DVxc!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F642b41d3-1737-44cb-a6a1-79cda81f6065_1672x941.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!DVxc!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F642b41d3-1737-44cb-a6a1-79cda81f6065_1672x941.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!DVxc!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F642b41d3-1737-44cb-a6a1-79cda81f6065_1672x941.png 424w, https://substackcdn.com/image/fetch/$s_!DVxc!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F642b41d3-1737-44cb-a6a1-79cda81f6065_1672x941.png 848w, https://substackcdn.com/image/fetch/$s_!DVxc!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F642b41d3-1737-44cb-a6a1-79cda81f6065_1672x941.png 1272w, https://substackcdn.com/image/fetch/$s_!DVxc!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F642b41d3-1737-44cb-a6a1-79cda81f6065_1672x941.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!DVxc!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F642b41d3-1737-44cb-a6a1-79cda81f6065_1672x941.png" width="1456" height="819" 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srcset="https://substackcdn.com/image/fetch/$s_!DVxc!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F642b41d3-1737-44cb-a6a1-79cda81f6065_1672x941.png 424w, https://substackcdn.com/image/fetch/$s_!DVxc!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F642b41d3-1737-44cb-a6a1-79cda81f6065_1672x941.png 848w, https://substackcdn.com/image/fetch/$s_!DVxc!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F642b41d3-1737-44cb-a6a1-79cda81f6065_1672x941.png 1272w, https://substackcdn.com/image/fetch/$s_!DVxc!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F642b41d3-1737-44cb-a6a1-79cda81f6065_1672x941.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p style="text-align: justify;"><span>O Concurso de Contos Sempre Textos, promovido por Jurandir Gouveia, por meio do Substack Sempre Textos, torna p&#250;blico o presente Edital Atualizado, que consolida as regras do concurso e incorpora as condi&#231;&#245;es decorrentes da parceria firmada com a Hanoi Editora para edi&#231;&#227;o, produ&#231;&#227;o e publica&#231;&#227;o de uma antologia f&#237;sica composta por at&#233; 15 contos selecionados no &#226;mbito do Concurso.</span></p><p style="text-align: justify;"><span>Esta vers&#227;o substitui, para todos os fins, o regulamento anteriormente publicado, mantendo v&#225;lidas as regras originais que n&#227;o foram alteradas por este Edital Atualizado.</span></p><div class="native-video-embed" data-component-name="VideoPlaceholder" data-attrs="{&quot;mediaUploadId&quot;:&quot;b99a7073-ba0e-4479-be7c-72b82487164a&quot;,&quot;duration&quot;:null}"></div><p style="text-align: justify;"></p>
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   ]]></content:encoded></item><item><title><![CDATA[Quem te deu permissão para escrever sobre isso?]]></title><description><![CDATA[Uma conversa sobre apropria&#231;&#227;o cultural e uma pergunta antiga: existe algum limite para a imagina&#231;&#227;o?]]></description><link>https://www.sempretextos.com.br/p/quem-pode-escrever-sobre-quem</link><guid isPermaLink="false">https://www.sempretextos.com.br/p/quem-pode-escrever-sobre-quem</guid><dc:creator><![CDATA[Jurandir Gouveia]]></dc:creator><pubDate>Wed, 01 Jul 2026 12:03:09 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!-oPU!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdd65e4b0-7204-48f6-9400-a78ffb99abb5_1920x1277.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Shakespeare escreveu reis sem ser rei. Dostoi&#233;vski escreveu assassinos sem nunca ter cometido um homic&#237;dio. Tolkien criou orcs e elfos sem nunca ter visto um.</p><p>A fic&#231;&#227;o sempre partiu da ideia de que a imagina&#231;&#227;o permite atravessar fronteiras.</p><p>Mas recentemente essa certeza come&#231;ou a ser questionada.</p><p>Afinal, quem tem autoriza&#231;&#227;o para contar determinada hist&#243;ria?</p><p>A resposta da fic&#231;&#227;o para essa pergunta sempre pareceu ser muito simples: qualquer um.</p><p>Mas, nos &#250;ltimos anos, a quest&#227;o da apropria&#231;&#227;o cultural tamb&#233;m chegou &#224; escrita, e hoje &#233; muito comum ver esse debate no meio liter&#225;rio e at&#233; no cinema, especialmente quando se trata de personagens de outra ra&#231;a, sexualidade ou origem cultural.</p><p>E toda essa discuss&#227;o &#233; interessante porque surge de um problema real.</p><p>Durante muito tempo, determinadas vozes tiveram menos espa&#231;o para publicar e contar suas pr&#243;prias hist&#243;rias e consequentemente menos espa&#231;o para serem ouvidas. A preocupa&#231;&#227;o com representa&#231;&#227;o nasce da&#237; e &#233; justa.</p><p>Mas existe uma segunda quest&#227;o que aparece logo em seguida.</p><p>Se escritores s&#243; puderem escrever sobre pessoas exatamente iguais a eles, o que acontece com a pr&#243;pria ideia de fic&#231;&#227;o?</p><p>Porque, se de um lado, existe uma preocupa&#231;&#227;o leg&#237;tima em abrir espa&#231;o para vozes que durante muito tempo foram ignoradas. Do outro, existe o risco de transformar a imagina&#231;&#227;o em um territ&#243;rio cercado, onde autores s&#243; podem escrever sobre aquilo que viveram pessoalmente.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!-oPU!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdd65e4b0-7204-48f6-9400-a78ffb99abb5_1920x1277.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!-oPU!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdd65e4b0-7204-48f6-9400-a78ffb99abb5_1920x1277.jpeg 424w, https://substackcdn.com/image/fetch/$s_!-oPU!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdd65e4b0-7204-48f6-9400-a78ffb99abb5_1920x1277.jpeg 848w, https://substackcdn.com/image/fetch/$s_!-oPU!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdd65e4b0-7204-48f6-9400-a78ffb99abb5_1920x1277.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!-oPU!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdd65e4b0-7204-48f6-9400-a78ffb99abb5_1920x1277.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!-oPU!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdd65e4b0-7204-48f6-9400-a78ffb99abb5_1920x1277.jpeg" width="1456" height="968" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/dd65e4b0-7204-48f6-9400-a78ffb99abb5_1920x1277.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:968,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:347710,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://sempretextos.substack.com/i/203436316?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdd65e4b0-7204-48f6-9400-a78ffb99abb5_1920x1277.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!-oPU!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdd65e4b0-7204-48f6-9400-a78ffb99abb5_1920x1277.jpeg 424w, https://substackcdn.com/image/fetch/$s_!-oPU!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdd65e4b0-7204-48f6-9400-a78ffb99abb5_1920x1277.jpeg 848w, https://substackcdn.com/image/fetch/$s_!-oPU!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdd65e4b0-7204-48f6-9400-a78ffb99abb5_1920x1277.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!-oPU!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdd65e4b0-7204-48f6-9400-a78ffb99abb5_1920x1277.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p></p><p>E eu acredito que a gente precisa encontrar um caminho entre essas duas posi&#231;&#245;es, e talvez a pergunta mais importante a se fazer n&#227;o &#233;:<strong>"Quem tem permiss&#227;o para escrever esta hist&#243;ria?</strong>", mas: <strong>"Eu tenho compet&#234;ncia para escrever esta hist&#243;ria?".</strong> Porque o leitor vai perceber a diferen&#231;a.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.sempretextos.com.br/subscribe?&quot;,&quot;text&quot;:&quot;Inscreva-se&quot;,&quot;language&quot;:&quot;pt-br&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">O <strong>sempre textos</strong> &#233; uma publica&#231;&#227;o sustentada pelos leitores. Para receber novos textos e apoiar meu trabalho, considere se tornar um assinante.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Digite seu e-mail&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Inscreva-se"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>
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   ]]></content:encoded></item><item><title><![CDATA[Vídeo do Toy Story 5 removido pelo Youtube]]></title><description><![CDATA[Veja na &#237;ntegra]]></description><link>https://www.sempretextos.com.br/p/video-do-toy-story-5-removido-pelo</link><guid isPermaLink="false">https://www.sempretextos.com.br/p/video-do-toy-story-5-removido-pelo</guid><dc:creator><![CDATA[Jurandir Gouveia]]></dc:creator><pubDate>Tue, 30 Jun 2026 14:52:23 GMT</pubDate><enclosure url="https://api.substack.com/feed/podcast/204285340/0658ec7a57e187e3b8e94f52b50bb9a3.mp3" length="0" type="audio/mpeg"/><content:encoded><![CDATA[<p>J&#225; entramos com recurso junto &#224; plataforma. Aparentemente tivemos den&#250;ncia de que o v&#237;deo viola as pol&#237;ticas de seguran&#231;a do Youtube. S&#243; tento imaginar que tipo de pessoa denuncia um v&#237;deo que combate conte&#250;do adulto para crian&#231;as&#8230;</p>]]></content:encoded></item><item><title><![CDATA[Debate - Jurandir Gouveia e Romeu Di Sessa]]></title><description><![CDATA[Quais escritores sobreviver&#227;o a IA?]]></description><link>https://www.sempretextos.com.br/p/debate-jurandir-gouveia-e-romeu-di</link><guid isPermaLink="false">https://www.sempretextos.com.br/p/debate-jurandir-gouveia-e-romeu-di</guid><dc:creator><![CDATA[Jurandir Gouveia]]></dc:creator><pubDate>Tue, 30 Jun 2026 13:59:00 GMT</pubDate><enclosure url="https://api.substack.com/feed/podcast/204257463/77a4bff1394cd0358308fc136a6d5882.mp3" length="0" type="audio/mpeg"/><content:encoded><![CDATA[<p>Tive uma conversa muito bacana com Romeu di Sessa sobre intelig&#234;ncia artificial e o ela representa para o futuro dos escritores e roteiristas.</p><p>Romeu di Sessa &#233; roteirista e diretor h&#225; 30 anos. Teve duas pe&#231;as encenadas. Em TV j&#225; escreveu roteiros para o programa &#8220;Voc&#234; Decide&#8221; e &#8220;Vida ao Vivo&#8221; da Rede Globo. Em TV fechada assina os roteiros das s&#233;ries: &#8220;Destino Lua de Mel&#8221;, &#8220;Ci&#234;ncia em Casa&#8221; e &#8220;Copa do Caos&#8221;</p><p>No cinema, ganhou 8 pr&#234;mios com o curta &#8220;&#193;timo&#8221; &#8211; entre eles Kikito de melhor filme. Colaborou na elabora&#231;&#227;o do longa &#8220;Confia em Mim&#8221; e assina o roteiro da anima&#231;&#227;o &#8220;Minhocas&#8221;. Desde 2004 ministra o curso de roteiro &#8220;A Anatomia de uma Hist&#243;ria&#8221; em empresas, escolas e espa&#231;os culturais, como Oficinas Oswald de Andrade, RioFilme, BRAVI, SESC,  no MIS e no Mackenzie.</p><p>Nesta conversa, falamos sobre o impacto da IA na escrita, sobre o lugar do roteirista ou escritor em um mercado que est&#225; mudando rapidamente e sobre aquilo que a tecnologia consegue ou n&#227;o substituir no processo criativo.</p><p>Mas me contem nos coment&#225;rios: como voc&#234;s t&#234;m utilizado a intelig&#234;ncia artificial? Como ela entrou no processo de escrita de voc&#234;s? Ela tem contribu&#237;do? Tem atrapalhado? Vamos conversar!</p><p>.</p><p>.</p><p>.<br>Acompanhe o trabalho do Romeu nos links abaixo:<br>www.diromeu.com.br<br>https://www.instagram.com/diromeu</p><div id="youtube2-hgtwW1BuB5k" class="youtube-wrap" data-attrs="{&quot;videoId&quot;:&quot;hgtwW1BuB5k&quot;,&quot;startTime&quot;:&quot;160s&quot;,&quot;endTime&quot;:null}" data-component-name="Youtube2ToDOM"><div class="youtube-inner"><iframe src="https://www.youtube-nocookie.com/embed/hgtwW1BuB5k?start=160s&amp;rel=0&amp;autoplay=0&amp;showinfo=0&amp;enablejsapi=0" frameborder="0" loading="lazy" gesture="media" allow="autoplay; fullscreen" allowautoplay="true" allowfullscreen="true" width="728" height="409"></iframe></div></div>]]></content:encoded></item><item><title><![CDATA[Personagens Magnéticos]]></title><description><![CDATA[quem &#233; a pessoa que far&#225; seu leitor virar a pr&#243;xima p&#225;gina?]]></description><link>https://www.sempretextos.com.br/p/personagens-magneticos</link><guid isPermaLink="false">https://www.sempretextos.com.br/p/personagens-magneticos</guid><dc:creator><![CDATA[Jurandir Gouveia]]></dc:creator><pubDate>Thu, 25 Jun 2026 12:03:04 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!LZIH!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9494cf8f-d941-43ef-9800-52f314902446_1536x1024.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Todo romance precisa de pelo menos uma figura que prenda a aten&#231;&#227;o e empurre o leitor para a p&#225;gina seguinte. Antes de pensar nos acontecimentos, no cen&#225;rio ou na sequ&#234;ncia de reviravoltas, o escritor precisa decidir quem &#233; essa pessoa. N&#227;o basta que ela exista dentro da trama. Ela precisa ter algo que a destaque de todos os outros, uma qualidade que faz com que queiramos saber o que vai acontecer com ela. Chamo isso de personagem magn&#233;tico, e ele &#233;, com frequ&#234;ncia, a primeira coisa que nasce na cabe&#231;a de quem escreve, antes mesmo do enredo.</p><p>A l&#243;gica &#233; simples. Voc&#234; acompanha um filme de duas horas ou um livro de trezentas p&#225;ginas por causa de uma pessoa que ocupa o centro da sua aten&#231;&#227;o. Se essa pessoa for esquec&#237;vel, nada do que acontece importa. Foi por isso que Mario Puzo construiu <em>O Poderoso Chef&#227;o</em> em torno de Don Corleone. </p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!LZIH!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9494cf8f-d941-43ef-9800-52f314902446_1536x1024.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!LZIH!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9494cf8f-d941-43ef-9800-52f314902446_1536x1024.png 424w, https://substackcdn.com/image/fetch/$s_!LZIH!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9494cf8f-d941-43ef-9800-52f314902446_1536x1024.png 848w, https://substackcdn.com/image/fetch/$s_!LZIH!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9494cf8f-d941-43ef-9800-52f314902446_1536x1024.png 1272w, https://substackcdn.com/image/fetch/$s_!LZIH!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9494cf8f-d941-43ef-9800-52f314902446_1536x1024.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!LZIH!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9494cf8f-d941-43ef-9800-52f314902446_1536x1024.png" width="1456" height="971" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/9494cf8f-d941-43ef-9800-52f314902446_1536x1024.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:971,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:2511531,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://sempretextos.substack.com/i/202419959?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9494cf8f-d941-43ef-9800-52f314902446_1536x1024.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!LZIH!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9494cf8f-d941-43ef-9800-52f314902446_1536x1024.png 424w, https://substackcdn.com/image/fetch/$s_!LZIH!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9494cf8f-d941-43ef-9800-52f314902446_1536x1024.png 848w, https://substackcdn.com/image/fetch/$s_!LZIH!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9494cf8f-d941-43ef-9800-52f314902446_1536x1024.png 1272w, https://substackcdn.com/image/fetch/$s_!LZIH!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9494cf8f-d941-43ef-9800-52f314902446_1536x1024.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>O leitor entra no mundo da m&#225;fia porque quer entender aquele homem que fala baixo, decide com calma e comanda um imp&#233;rio inteiro a partir de uma poltrona. Os tiroteios, as trai&#231;&#245;es e os casamentos v&#234;m depois. Primeiro vem o personagem.</p><p>Existe um limite, por&#233;m. Uma hist&#243;ria n&#227;o comporta muitas figuras magn&#233;ticas ao mesmo tempo. Se todos os personagens disputam o centro da cena, nenhum se destaca, e o leitor n&#227;o sabe em quem investir sua aten&#231;&#227;o. Voc&#234; j&#225; deve ter visto aqueles filmes <em>all star</em>, repleto de estrelas. As pessoas pensam: como pode um filme com tanto ator famoso fracassar? Simples: atores famosos querem papeis fortes, um filme com muitos personagens fortes deixa o espectador perdido, sem saber onde direcionar sua aten&#231;&#227;o. Um romance funciona melhor com uma ou duas dessas figuras, cercadas por personagens que cumprem outras fun&#231;&#245;es: contrastar, apoiar, complicar. O magnetismo precisa de espa&#231;o ao redor para ser percebido.</p>
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   ]]></content:encoded></item><item><title><![CDATA[#1 Personagens Fascinantes - Daniel Plainview]]></title><description><![CDATA[Parte 1 da s&#233;rie | O caso de Daniel Plainview]]></description><link>https://www.sempretextos.com.br/p/1-personagens-fascinantes-daniel</link><guid isPermaLink="false">https://www.sempretextos.com.br/p/1-personagens-fascinantes-daniel</guid><dc:creator><![CDATA[Jurandir Gouveia]]></dc:creator><pubDate>Wed, 17 Jun 2026 11:34:37 GMT</pubDate><enclosure url="https://api.substack.com/feed/podcast/202417306/5dca2b78f8d2b806e634cdda9469b226.mp3" length="0" type="audio/mpeg"/><content:encoded><![CDATA[<div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.sempretextos.com.br/subscribe?&quot;,&quot;text&quot;:&quot;Inscreva-se&quot;,&quot;language&quot;:&quot;pt-br&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Assine <strong>Sempre Textos</strong> para ter acesso ilimitado.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Digite seu e-mail&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Inscreva-se"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p></p>]]></content:encoded></item><item><title><![CDATA[O Conde de Monte Cristo]]></title><description><![CDATA[Voc&#234; n&#227;o precisa ser bom em tudo]]></description><link>https://www.sempretextos.com.br/p/o-conde-de-monte-cristo</link><guid isPermaLink="false">https://www.sempretextos.com.br/p/o-conde-de-monte-cristo</guid><dc:creator><![CDATA[Jurandir Gouveia]]></dc:creator><pubDate>Wed, 03 Jun 2026 11:42:22 GMT</pubDate><enclosure url="https://api.substack.com/feed/podcast/200434604/7da7e06398885139ec9b70f6b806c7c4.mp3" length="0" type="audio/mpeg"/><content:encoded><![CDATA[<p></p>]]></content:encoded></item><item><title><![CDATA[Personalidade autoral brasileira]]></title><description><![CDATA[Rubem Fonseca e seu livro "Agosto"]]></description><link>https://www.sempretextos.com.br/p/personalidade-autoral-brasileira</link><guid isPermaLink="false">https://www.sempretextos.com.br/p/personalidade-autoral-brasileira</guid><dc:creator><![CDATA[Jurandir Gouveia]]></dc:creator><pubDate>Fri, 22 May 2026 11:17:53 GMT</pubDate><enclosure url="https://api.substack.com/feed/podcast/198704498/35d50e581b3acf1a49929764ae53fcb5.mp3" length="0" type="audio/mpeg"/><content:encoded><![CDATA[<h1><strong><a href="https://jurandirgouveia.com/anatomia-do-storytelling/anatomia-do-personagem/">MASTERCLASS - GARANTA SUA VAGA</a></strong></h1>]]></content:encoded></item><item><title><![CDATA[Concurso de Contos Sempre Textos]]></title><description><![CDATA[tr&#234;s contos ser&#227;o premiados, publicados e comentados pelo Jurandir]]></description><link>https://www.sempretextos.com.br/p/concurso-de-contos-sempre-textos</link><guid isPermaLink="false">https://www.sempretextos.com.br/p/concurso-de-contos-sempre-textos</guid><dc:creator><![CDATA[Jurandir Gouveia]]></dc:creator><pubDate>Wed, 20 May 2026 18:36:13 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!mr_o!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb849f894-35e4-49e1-ac78-c2deb24c959f_1200x630.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p><strong>ATUALIZA&#199;&#195;O IMPORTANTE</strong></p><p><strong>Este edital foi atualizado em raz&#227;o da parceria firmada entre a Sempre Textos e a Hanoi Editora para a publica&#231;&#227;o de uma antologia f&#237;sica com at&#233; 15 contos selecionados no &#226;mbito do Concurso de Contos Sempre Textos.</strong></p><p><strong>Com a atualiza&#231;&#227;o, houve altera&#231;&#227;o no prazo de envio dos contos, na forma de publica&#231;&#227;o dos textos selecionados e no procedimento de inscri&#231;&#227;o. O novo prazo final passa a ser 31 de agosto de 2026, &#224;s 23h59, e todos os participantes, inclusive aqueles que j&#225; haviam enviado seus contos, dever&#227;o realizar o envio novamente por meio do novo formul&#225;rio, com aceite do regulamento atualizado e dos termos de publica&#231;&#227;o.</strong></p><p><strong>Este post permanece dispon&#237;vel apenas para registro. Para consultar as regras atualmente v&#225;lidas do concurso, acesse o edital atualizado no link abaixo: </strong></p><p><a href="https://www.sempretextos.com.br/p/concurso-de-contos-sempre-textos-24f">https://www.sempretextos.com.br/p/concurso-de-contos-sempre-textos-24f<br></a><br>Damas e Cavalheiros,</p><p>&#201; com prazer que anuncio nosso primeiro concurso liter&#225;rio do Sempre Textos.</p><div class="native-video-embed" data-component-name="VideoPlaceholder" data-attrs="{&quot;mediaUploadId&quot;:&quot;75732314-f354-4041-8a1c-7562956ab90f&quot;,&quot;duration&quot;:null}"></div><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!mr_o!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb849f894-35e4-49e1-ac78-c2deb24c959f_1200x630.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!mr_o!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb849f894-35e4-49e1-ac78-c2deb24c959f_1200x630.png 424w, https://substackcdn.com/image/fetch/$s_!mr_o!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb849f894-35e4-49e1-ac78-c2deb24c959f_1200x630.png 848w, https://substackcdn.com/image/fetch/$s_!mr_o!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb849f894-35e4-49e1-ac78-c2deb24c959f_1200x630.png 1272w, https://substackcdn.com/image/fetch/$s_!mr_o!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb849f894-35e4-49e1-ac78-c2deb24c959f_1200x630.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!mr_o!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb849f894-35e4-49e1-ac78-c2deb24c959f_1200x630.png" width="1200" height="630" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/b849f894-35e4-49e1-ac78-c2deb24c959f_1200x630.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:630,&quot;width&quot;:1200,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:54038,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://sempretextos.substack.com/i/198330246?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb849f894-35e4-49e1-ac78-c2deb24c959f_1200x630.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!mr_o!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb849f894-35e4-49e1-ac78-c2deb24c959f_1200x630.png 424w, https://substackcdn.com/image/fetch/$s_!mr_o!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb849f894-35e4-49e1-ac78-c2deb24c959f_1200x630.png 848w, https://substackcdn.com/image/fetch/$s_!mr_o!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb849f894-35e4-49e1-ac78-c2deb24c959f_1200x630.png 1272w, https://substackcdn.com/image/fetch/$s_!mr_o!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb849f894-35e4-49e1-ac78-c2deb24c959f_1200x630.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p></p><p>Este Concurso &#233; voltado exclusivamente a assinantes pagos do Substack Sempre Textos e alunos do curso Anatomia do Storytelling, sem cobran&#231;a adicional de inscri&#231;&#227;o. A proposta &#233; cultural e liter&#225;ria, com sele&#231;&#227;o por julgamento editorial, sem sorteio, vota&#231;&#227;o p&#250;blica ou distribui&#231;&#227;o aleat&#243;ria de pr&#234;mios.</p><p></p>
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   ]]></content:encoded></item><item><title><![CDATA[O maior erro que eu cometi]]></title><description><![CDATA[Assista agora | um conselho para voc&#234; n&#227;o come&#231;ar errado]]></description><link>https://www.sempretextos.com.br/p/o-maior-erro-que-eu-cometi</link><guid isPermaLink="false">https://www.sempretextos.com.br/p/o-maior-erro-que-eu-cometi</guid><dc:creator><![CDATA[Jurandir Gouveia]]></dc:creator><pubDate>Wed, 20 May 2026 16:37:30 GMT</pubDate><enclosure url="https://api.substack.com/feed/podcast/198571921/56c6d918d7f574a190c84a8b67dec830.mp3" length="0" type="audio/mpeg"/><content:encoded><![CDATA[<p><a href="https://jurandirgouveia.com/anatomia-do-storytelling/anatomia-do-personagem/">INSCREVA-SE NA MASTERCLASS</a></p>]]></content:encoded></item><item><title><![CDATA[Mudança de data]]></title><description><![CDATA[Ol&#225;, amigos.]]></description><link>https://www.sempretextos.com.br/p/mudanca-de-data</link><guid isPermaLink="false">https://www.sempretextos.com.br/p/mudanca-de-data</guid><dc:creator><![CDATA[Jurandir Gouveia]]></dc:creator><pubDate>Mon, 18 May 2026 22:03:04 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!KLtS!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4766bcb2-5bf9-4f0e-959a-19d15de41ef1_1000x1000.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Ol&#225;, amigos. Como teremos na semana que vem nossa Masterclass, decidimos adiar nosso encontro do Clube do Storytelling para depois. Em breve daremos mais informa&#231;&#245;es.</p><p>Se voc&#234; ainda n&#227;o se inscreveu na Masterclass, n&#227;o perca a oportunidade. &#201; gr&#225;tis.</p><p><a href="https://jurandirgouveia.com/anatomia-do-storytelling/anatomia-do-personagem/">MASTERCLASS</a></p>
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   ]]></content:encoded></item><item><title><![CDATA[FICHA DO PERSONAGEM]]></title><description><![CDATA[gratuito - materiais anexos]]></description><link>https://www.sempretextos.com.br/p/masterclass-anatomia-do-personagem</link><guid isPermaLink="false">https://www.sempretextos.com.br/p/masterclass-anatomia-do-personagem</guid><dc:creator><![CDATA[Jurandir Gouveia]]></dc:creator><pubDate>Thu, 14 May 2026 17:00:36 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/a519cda4-f7cd-43dd-93dd-115aa2c0946a_2000x1582.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Damas e Cavalheiros,</p><p>Estamos construindo algo ousado: a maior comunidade de escrita criativa do Brasil. E como parte desse movimento, decidi compartilhar <em><strong>gratuitamente</strong></em> com voc&#234;s a Ficha do Personagem, um material exclusivo para construir um personagem com alma, aut&#234;ntico, que seja conduzido por sua pr&#243;pria ess&#234;ncia: <a href="https://drive.google.com/uc?export=download&amp;id=1oywCrwt0SG_Rf_zenYtKYMVkAEiwkIwz">FICHA DO PERSONAGEM</a></p><p>Abaixo, um v&#237;deo explicando como preencher a ficha:</p><div class="native-video-embed" data-component-name="VideoPlaceholder" data-attrs="{&quot;mediaUploadId&quot;:&quot;adea2ef5-4476-489f-9ddc-d222a71a45ef&quot;,&quot;duration&quot;:null}"></div><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.sempretextos.com.br/subscribe?&quot;,&quot;text&quot;:&quot;Subscrever&quot;,&quot;language&quot;:&quot;pt&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Assine pra receber materiais exclusivos</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Digite o seu e-mail..." tabindex="-1"><input type="submit" class="button primary" value="Subscrever"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p>Bons estudos, <br>Um forte abra&#231;o!</p>]]></content:encoded></item><item><title><![CDATA[Masterclass Anatomia do Personagem]]></title><description><![CDATA[gratuito - materiais anexos]]></description><link>https://www.sempretextos.com.br/p/masterclass-anatomia-personagem</link><guid isPermaLink="false">https://www.sempretextos.com.br/p/masterclass-anatomia-personagem</guid><dc:creator><![CDATA[Jurandir Gouveia]]></dc:creator><pubDate>Thu, 14 May 2026 16:19:40 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/f0f71ed9-1e73-4ecd-bc62-18dc5f7708e1_2000x1582.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Damas e Cavalheiros,</p><p>Estamos construindo algo ousado: a maior comunidade de escrita criativa do Brasil. E como parte desse movimento, decidimos abrir as inscri&#231;&#245;es para a nossa aula sobre personagens para todos, <em><strong>gratuitamente</strong></em>.</p><p>No dia 26 de maio, ao vivo, eu vou compartilhar com voc&#234;s as principais estrat&#233;gias para a constru&#231;&#227;o de um personagem inesquec&#237;vel.</p><p>Garanta a sua vaga atrav&#233;s do link: <a href="https://jurandirgouveia.com/anatomia-do-storytelling/anatomia-do-personagem/">MASTERCLASS</a></p><p>E aproveite para baixar nossa Ficha do Personagem, um material exclusivo para construir um personagem com alma e com aura: <a href="https://drive.google.com/uc?export=download&amp;id=1oywCrwt0SG_Rf_zenYtKYMVkAEiwkIwz">FICHA DO PERSONAGEM</a></p><p>Ap&#243;s preencher a ficha, nos envie at&#233; dia 20 de Maio. Algumas ser&#227;o escolhidas para serem analisadas ao vivo durante a Masterclass: <a href="https://forms.gle/ZwgNpuYgMSP9XP6m6">ENVIE A FICHA</a></p><p>Abaixo, um v&#237;deo explicando como preencher a ficha:</p><div class="native-video-embed" data-component-name="VideoPlaceholder" data-attrs="{&quot;mediaUploadId&quot;:&quot;adea2ef5-4476-489f-9ddc-d222a71a45ef&quot;,&quot;duration&quot;:null}"></div><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.sempretextos.com.br/subscribe?&quot;,&quot;text&quot;:&quot;Subscrever&quot;,&quot;language&quot;:&quot;pt&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Assine pra receber materiais exclusivos</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Digite o seu e-mail..." tabindex="-1"><input type="submit" class="button primary" value="Subscrever"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p>Te encontro l&#225;,</p><p>Arrivederci.</p>]]></content:encoded></item><item><title><![CDATA[Como Escrever um Protagonista Brasileiro]]></title><description><![CDATA[#2 Clube do Storytelling]]></description><link>https://www.sempretextos.com.br/p/como-escrever-um-protagonista-brasileiro</link><guid isPermaLink="false">https://www.sempretextos.com.br/p/como-escrever-um-protagonista-brasileiro</guid><dc:creator><![CDATA[Jurandir Gouveia]]></dc:creator><pubDate>Thu, 14 May 2026 13:23:55 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/8865e615-472e-4eec-974c-878e56f6d89a_3376x3376.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Damas e Cavalheiros,</p><p>Nosso segundo encontro do Clube do Storytelling j&#225; tem data, dia 20 de Maio, 20h.</p><p>Escolhemos falar sobre como escrever um protagonista brasileiro baseado em v&#225;rias sugest&#245;es que recebemos no &#250;ltimo m&#234;s e &#233;, de fato, um tema muito relevante para n&#243;s, escritores brasileiros.</p><p>Envie suas principais d&#250;vidas e dificuldades relacionadas com o tema. Nesse dia, vou usar como refer&#234;ncia duas grandes obras nacionais: &#8220;O Homem do Ano&#8221; e &#8220;Que Horas Ela Volta?&#8221;. Um homem e uma mulher. Um &#233; de a&#231;&#227;o, outro de drama. Mas ambos igualmente bem feitos e que valem a pena serem estudados.</p><p>Traga suas d&#250;vidas e contribui&#231;&#245;es. Nos vemos l&#225;.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!cYi_!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F30e1a9c6-aa48-4ced-a4d6-706d4aed89c4_3376x3376.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!cYi_!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F30e1a9c6-aa48-4ced-a4d6-706d4aed89c4_3376x3376.png 424w, https://substackcdn.com/image/fetch/$s_!cYi_!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F30e1a9c6-aa48-4ced-a4d6-706d4aed89c4_3376x3376.png 848w, https://substackcdn.com/image/fetch/$s_!cYi_!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F30e1a9c6-aa48-4ced-a4d6-706d4aed89c4_3376x3376.png 1272w, https://substackcdn.com/image/fetch/$s_!cYi_!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F30e1a9c6-aa48-4ced-a4d6-706d4aed89c4_3376x3376.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!cYi_!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F30e1a9c6-aa48-4ced-a4d6-706d4aed89c4_3376x3376.png" width="1456" height="1456" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/30e1a9c6-aa48-4ced-a4d6-706d4aed89c4_3376x3376.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1456,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:21310007,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://sempretextos.substack.com/i/197686168?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F30e1a9c6-aa48-4ced-a4d6-706d4aed89c4_3376x3376.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!cYi_!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F30e1a9c6-aa48-4ced-a4d6-706d4aed89c4_3376x3376.png 424w, https://substackcdn.com/image/fetch/$s_!cYi_!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F30e1a9c6-aa48-4ced-a4d6-706d4aed89c4_3376x3376.png 848w, https://substackcdn.com/image/fetch/$s_!cYi_!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F30e1a9c6-aa48-4ced-a4d6-706d4aed89c4_3376x3376.png 1272w, https://substackcdn.com/image/fetch/$s_!cYi_!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F30e1a9c6-aa48-4ced-a4d6-706d4aed89c4_3376x3376.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div>
      <p>
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              Read more
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   ]]></content:encoded></item><item><title><![CDATA[Escolha as palavras certas]]></title><description><![CDATA[tentaram atualizar um cl&#225;ssico... deu ruim]]></description><link>https://www.sempretextos.com.br/p/escolha-as-palavras-certas</link><guid isPermaLink="false">https://www.sempretextos.com.br/p/escolha-as-palavras-certas</guid><dc:creator><![CDATA[Jurandir Gouveia]]></dc:creator><pubDate>Mon, 11 May 2026 11:08:48 GMT</pubDate><enclosure url="https://substack-video.s3.amazonaws.com/video_upload/post/197128379/893bcca0-059d-456a-95c9-88393b805c95/transcoded-12106.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p></p>
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          <a href="https://www.sempretextos.com.br/p/escolha-as-palavras-certas">
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   ]]></content:encoded></item><item><title><![CDATA[Clube do Storytelling #1 - Corra!]]></title><description><![CDATA[A recording from Jurandir Gouveia's live video]]></description><link>https://www.sempretextos.com.br/p/clube-do-storytelling-1-corra</link><guid isPermaLink="false">https://www.sempretextos.com.br/p/clube-do-storytelling-1-corra</guid><dc:creator><![CDATA[Jurandir Gouveia]]></dc:creator><pubDate>Thu, 23 Apr 2026 13:02:02 GMT</pubDate><enclosure url="https://api.substack.com/feed/podcast/195181489/058daa44620b49295541ef7192906962.mp3" length="0" type="audio/mpeg"/><content:encoded><![CDATA[<p>Valeu a todos que participaram da nossa primeira live do Clube do Storytelling. Deixem aqui as sugest&#245;es para nosso pr&#243;ximo encontro de contos, cap&#237;tulos de livros, cenas de filmes ou epis&#243;dios de s&#233;ries para analisar.</p><div class="install-substack-app-embed install-substack-app-embed-web" data-component-name="InstallSubstackAppToDOM"><img class="install-substack-app-embed-img" src="https://substackcdn.com/image/fetch/$s_!bgbH!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fac44156c-c47d-4e83-a8bb-c1fd7e3b8eae_1280x1280.png"><div class="install-substack-app-embed-text"><div class="install-substack-app-header">Obtenha mais de Jurandir Gouveia na app Substack</div><div class="install-substack-app-text">Dispon&#237;vel para iOS e Android</div></div><a href="https://substack.com/app/app-store-redirect?utm_campaign=app-marketing&amp;utm_content=author-post-insert&amp;utm_source=sempretextos" target="_blank" class="install-substack-app-embed-link"><button class="install-substack-app-embed-btn button primary">Obtenha o App</button></a></div>]]></content:encoded></item><item><title><![CDATA[Clube do Storytelling]]></title><description><![CDATA[vamos come&#231;ar!]]></description><link>https://www.sempretextos.com.br/p/clube-do-storytelling</link><guid isPermaLink="false">https://www.sempretextos.com.br/p/clube-do-storytelling</guid><dc:creator><![CDATA[Jurandir Gouveia]]></dc:creator><pubDate>Mon, 20 Apr 2026 10:02:48 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!q6AO!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faafc3113-db48-4585-8cc9-e339ec1fccf5_3376x3376.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Esse &#233; um projeto que h&#225; algum tempo eu queria fazer e finalmente vai come&#231;ar. Ser&#227;o encontros mensais (caso haja demanda, poderemos transformar em quinzenais) onde vamos analisar, conversar e debater sobre cenas de filmes, contos, cap&#237;tulos de livros, etc.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!q6AO!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faafc3113-db48-4585-8cc9-e339ec1fccf5_3376x3376.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!q6AO!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faafc3113-db48-4585-8cc9-e339ec1fccf5_3376x3376.png 424w, 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data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/aafc3113-db48-4585-8cc9-e339ec1fccf5_3376x3376.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1456,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:3969440,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://sempretextos.substack.com/i/194720429?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faafc3113-db48-4585-8cc9-e339ec1fccf5_3376x3376.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!q6AO!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faafc3113-db48-4585-8cc9-e339ec1fccf5_3376x3376.png 424w, https://substackcdn.com/image/fetch/$s_!q6AO!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faafc3113-db48-4585-8cc9-e339ec1fccf5_3376x3376.png 848w, https://substackcdn.com/image/fetch/$s_!q6AO!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faafc3113-db48-4585-8cc9-e339ec1fccf5_3376x3376.png 1272w, https://substackcdn.com/image/fetch/$s_!q6AO!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faafc3113-db48-4585-8cc9-e339ec1fccf5_3376x3376.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Para nosso primeiro encontro, eu selecionei o filme Corra!, de Jordan Peele, os 14 primeiros minutos. O motivo &#233; simples: ele &#233; considerado o melhor roteiro do s&#233;culo 21. Eu sei, afirma&#231;&#227;o ousada, mas quem diz isso &#233; o Writers Guild of America, o sindicado dos roteiristas. Eu n&#227;o concordo, mas certamente &#233; um bom filme com escolhas de roteiro muito inteligentes.</p><p>Fiz a tradu&#231;&#227;o do roteiro dessa parte que est&#225; abaixo. Voc&#234; tamb&#233;m pode assistir ao trecho abaixo. &#201; muito importante que voc&#234; tenha assistido ao material e, caso queira, deixe aqui suas observa&#231;&#245;es, coment&#225;rios e d&#250;vidas a respeito.</p><p>Vamos nos aprofundar nessa an&#225;lise e aprender com essa hist&#243;ria de sucesso.</p><p>O Clube do Storytelling &#233; um benef&#237;cio exclusivo de assinantes pagos do Substack e alunos do Anatomia do Storytelling que receberam um ano gr&#225;tis de Substack.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.sempretextos.com.br/subscribe?&quot;,&quot;text&quot;:&quot;Subscrever&quot;,&quot;language&quot;:&quot;pt&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Fa&#231;a parte da maior comunidade de storytellers do Brasil.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Digite o seu e-mail..." tabindex="-1"><input type="submit" class="button primary" value="Subscrever"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p></p>
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              Read more
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   ]]></content:encoded></item><item><title><![CDATA[Taxi Driver]]></title><description><![CDATA[processo criativo na cria&#231;&#227;o do v&#237;deo]]></description><link>https://www.sempretextos.com.br/p/taxi-driver</link><guid isPermaLink="false">https://www.sempretextos.com.br/p/taxi-driver</guid><dc:creator><![CDATA[Jurandir Gouveia]]></dc:creator><pubDate>Sun, 19 Apr 2026 15:46:16 GMT</pubDate><enclosure url="https://api.substack.com/feed/podcast/194703145/5ed5421c6dc541dbf54a969f5fa8b303.mp3" length="0" type="audio/mpeg"/><content:encoded><![CDATA[<p></p>]]></content:encoded></item><item><title><![CDATA[Duas perguntas para seu público]]></title><description><![CDATA[Todo mundo j&#225; se frustrou lendo um livro ou vendo um filme.]]></description><link>https://www.sempretextos.com.br/p/duas-perguntas-para-seu-publico</link><guid isPermaLink="false">https://www.sempretextos.com.br/p/duas-perguntas-para-seu-publico</guid><dc:creator><![CDATA[Jurandir Gouveia]]></dc:creator><pubDate>Tue, 14 Apr 2026 14:42:13 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!Bsvl!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9f104561-9149-4ff6-8a69-377c34c3af43_800x450.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Todo mundo j&#225; se frustrou lendo um livro ou vendo um filme. Voc&#234; chega com uma certa dose de expectativa, mas conforme vai avan&#231;ando na hist&#243;ria percebe que n&#227;o era aquilo que voc&#234; queria. Como p&#250;blico, a gente s&#243; fecha o livro, muda o canal e segue a vida. Mas como escritores, precisamos aprender a evitar essa rea&#231;&#227;o como o Casc&#227;o evita a chuva.</p><p>Existem duas perguntas que podem ajudar a mitigar esse problema:</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.sempretextos.com.br/subscribe?&quot;,&quot;text&quot;:&quot;Subscrever&quot;,&quot;language&quot;:&quot;pt&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Para receber novos posts e apoiar o meu trabalho, considere tornar-se um subscritor gratuito ou pago.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Digite o seu e-mail..." tabindex="-1"><input type="submit" class="button primary" value="Subscrever"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><ol><li><p>Qual a expectativa da sua audi&#234;ncia?</p></li><li><p>O que voc&#234; vai fazer com essa expectativa?</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!Bsvl!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9f104561-9149-4ff6-8a69-377c34c3af43_800x450.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!Bsvl!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9f104561-9149-4ff6-8a69-377c34c3af43_800x450.png 424w, https://substackcdn.com/image/fetch/$s_!Bsvl!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9f104561-9149-4ff6-8a69-377c34c3af43_800x450.png 848w, https://substackcdn.com/image/fetch/$s_!Bsvl!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9f104561-9149-4ff6-8a69-377c34c3af43_800x450.png 1272w, https://substackcdn.com/image/fetch/$s_!Bsvl!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9f104561-9149-4ff6-8a69-377c34c3af43_800x450.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!Bsvl!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9f104561-9149-4ff6-8a69-377c34c3af43_800x450.png" width="800" height="450" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/9f104561-9149-4ff6-8a69-377c34c3af43_800x450.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:450,&quot;width&quot;:800,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:465807,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://sempretextos.substack.com/i/194189364?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9f104561-9149-4ff6-8a69-377c34c3af43_800x450.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!Bsvl!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9f104561-9149-4ff6-8a69-377c34c3af43_800x450.png 424w, https://substackcdn.com/image/fetch/$s_!Bsvl!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9f104561-9149-4ff6-8a69-377c34c3af43_800x450.png 848w, https://substackcdn.com/image/fetch/$s_!Bsvl!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9f104561-9149-4ff6-8a69-377c34c3af43_800x450.png 1272w, https://substackcdn.com/image/fetch/$s_!Bsvl!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9f104561-9149-4ff6-8a69-377c34c3af43_800x450.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p></p></li></ol><p>A expectativa &#233; criada pelo escritor. Voc&#234; definiu o g&#234;nero de sua hist&#243;ria. Se &#233; uma com&#233;dia, o p&#250;blico espera rir. Se &#233; um terror, o p&#250;blico espera se assustar. Se &#233; uma aventura, o p&#250;blico espera se animar. Se &#233; um suspense, o p&#250;blico espera ficar ansioso. Se &#233; um drama, o p&#250;blico espera se emocionar. N&#227;o &#233; dif&#237;cil. O p&#250;blico costuma ter expectativas bem simples.</p><p>Voc&#234; define essa expectativa pelo t&#237;tulo, pelas cores, pelo trailer, pela sinopse, pela sua reputa&#231;&#227;o. &#201; claro que nem sempre nossa inten&#231;&#227;o tem uma boa recep&#231;&#227;o por parte do p&#250;blico. A Disney esperava que a nova Branca de Neve gerasse sentimentos de nostalgia e alegria. Mas antes mesmo de lan&#231;arem o filme, ainda no trailer, viram que a expectativa do p&#250;blico era baix&#237;ssima e que o sentimento do p&#250;blico era de revolta, desprezo, raiva. Mas eles n&#227;o foram pegos completamente de surpresa. Os sinais j&#225; existiam h&#225; bastante tempo: a fadiga com remakes, as falas controversas da atriz principal menosprezando o material original, a ideia de fazer panfletagem ideol&#243;gica com hist&#243;rias infantis cl&#225;ssicas, tudo isso alimentava um clima de oposi&#231;&#227;o ainda na fase de produ&#231;&#227;o. Mas eles ignoraram os sinais e o fracasso veio com for&#231;a.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!EJIf!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4cf588a7-4487-4a89-8839-efa55b80a30e_1366x768.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!EJIf!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4cf588a7-4487-4a89-8839-efa55b80a30e_1366x768.jpeg 424w, https://substackcdn.com/image/fetch/$s_!EJIf!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4cf588a7-4487-4a89-8839-efa55b80a30e_1366x768.jpeg 848w, https://substackcdn.com/image/fetch/$s_!EJIf!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4cf588a7-4487-4a89-8839-efa55b80a30e_1366x768.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!EJIf!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4cf588a7-4487-4a89-8839-efa55b80a30e_1366x768.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!EJIf!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4cf588a7-4487-4a89-8839-efa55b80a30e_1366x768.jpeg" width="1366" height="768" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/4cf588a7-4487-4a89-8839-efa55b80a30e_1366x768.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:768,&quot;width&quot;:1366,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:null,&quot;alt&quot;:&quot;Por que Branca de Neve virou o filme mais pol&#234;mico de 2025? Entenda o que  est&#225; acontecendo - Guia Disney+ Brasil&quot;,&quot;title&quot;:null,&quot;type&quot;:null,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="Por que Branca de Neve virou o filme mais pol&#234;mico de 2025? Entenda o que  est&#225; acontecendo - Guia Disney+ Brasil" title="Por que Branca de Neve virou o filme mais pol&#234;mico de 2025? Entenda o que  est&#225; acontecendo - Guia Disney+ Brasil" srcset="https://substackcdn.com/image/fetch/$s_!EJIf!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4cf588a7-4487-4a89-8839-efa55b80a30e_1366x768.jpeg 424w, https://substackcdn.com/image/fetch/$s_!EJIf!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4cf588a7-4487-4a89-8839-efa55b80a30e_1366x768.jpeg 848w, https://substackcdn.com/image/fetch/$s_!EJIf!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4cf588a7-4487-4a89-8839-efa55b80a30e_1366x768.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!EJIf!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4cf588a7-4487-4a89-8839-efa55b80a30e_1366x768.jpeg 1456w" sizes="100vw"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Nunca ignore os sinais. O tema que voc&#234; escolhe para a sua hist&#243;ria j&#225; possui hist&#243;rico, voc&#234; n&#227;o &#233; o primeiro a falar sobre esse assunto. Quando Jordan Peele decidiu fazer seu primeiro filme, Corra!, centrado na quest&#227;o racial, ele sabia que esse tema estava desgastado, que a luta cultural era grande e que haveria muita animosidade com sua obra. O que ele fez? Levou para o lado do terror com humor, do absurdo, do coment&#225;rio social que ataca todos os lados e que n&#227;o est&#225; tentando dar li&#231;&#227;o de moral, mas apenas retratou a quest&#227;o racial com cenas constrangedoras, assustadoras e engra&#231;adas. O &#8220;como&#8221; fazer &#233; sempre mais importante.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!U1NV!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8d99c7dd-e1c5-42b8-bdfa-7bc4f1649e3e_1000x600.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!U1NV!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8d99c7dd-e1c5-42b8-bdfa-7bc4f1649e3e_1000x600.jpeg 424w, https://substackcdn.com/image/fetch/$s_!U1NV!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8d99c7dd-e1c5-42b8-bdfa-7bc4f1649e3e_1000x600.jpeg 848w, https://substackcdn.com/image/fetch/$s_!U1NV!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8d99c7dd-e1c5-42b8-bdfa-7bc4f1649e3e_1000x600.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!U1NV!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8d99c7dd-e1c5-42b8-bdfa-7bc4f1649e3e_1000x600.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!U1NV!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8d99c7dd-e1c5-42b8-bdfa-7bc4f1649e3e_1000x600.jpeg" width="1000" height="600" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/8d99c7dd-e1c5-42b8-bdfa-7bc4f1649e3e_1000x600.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:600,&quot;width&quot;:1000,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:null,&quot;alt&quot;:&quot;Corra! (por Peter P. Douglas) - OlhaOCasal&quot;,&quot;title&quot;:null,&quot;type&quot;:null,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="Corra! (por Peter P. Douglas) - OlhaOCasal" title="Corra! (por Peter P. Douglas) - OlhaOCasal" srcset="https://substackcdn.com/image/fetch/$s_!U1NV!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8d99c7dd-e1c5-42b8-bdfa-7bc4f1649e3e_1000x600.jpeg 424w, https://substackcdn.com/image/fetch/$s_!U1NV!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8d99c7dd-e1c5-42b8-bdfa-7bc4f1649e3e_1000x600.jpeg 848w, https://substackcdn.com/image/fetch/$s_!U1NV!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8d99c7dd-e1c5-42b8-bdfa-7bc4f1649e3e_1000x600.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!U1NV!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8d99c7dd-e1c5-42b8-bdfa-7bc4f1649e3e_1000x600.jpeg 1456w" sizes="100vw"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Ent&#227;o chegamos &#224; segunda pergunta: O que voc&#234; vai fazer com essa expectativa?</p><p>S&#227;o poucas op&#231;&#245;es:</p><ul><li><p>Atender a expectativa</p></li><li><p>Subverter a expectativa</p></li></ul><p>Quando algu&#233;m senta pra assistir a um filme Velozes e Furiosos, essa pessoa tem certeza de que sua expectativa ser&#225; atendida. Esse vai ser um filme casca-grossa, com cenas absurdas, muito carro, e pouco sentido. Mas se no meio do filme, ele mudasse para uma com&#233;dia rom&#226;ntica, certamente o p&#250;blico odiaria. Essa seria uma p&#233;ssima subvers&#227;o.</p><p>Quando Todd Phillips fez seu primeiro Coringa, o p&#250;blico esperava um filme sobre um vil&#227;o ic&#244;nico dos quadrinhos, mas encontrou um drama pesado, cheio de camadas, com uma hist&#243;ria de origem diferente no estilo Scorsese (um casamento de Taxi Driver e O Rei da Com&#233;dia). Mas essa subvers&#227;o agradou o p&#250;blico e a cr&#237;tica porque fazia sentido. Fazia sentido explorar esse personagem muitas vezes caricato por uma perspectiva mais humana. Fazia sentido entender a origem do vil&#227;o. Fazia sentido o comportamento do personagem no filme. Ele n&#227;o estava for&#231;ando uma hist&#243;ria, ele apenas deu muita personalidade ao personagem e deixou que ele agisse em situa&#231;&#245;es de estresse.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!fjvk!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F58772951-6bff-4c2b-8f80-dd09e1d27d4a_790x474.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!fjvk!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F58772951-6bff-4c2b-8f80-dd09e1d27d4a_790x474.jpeg 424w, https://substackcdn.com/image/fetch/$s_!fjvk!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F58772951-6bff-4c2b-8f80-dd09e1d27d4a_790x474.jpeg 848w, https://substackcdn.com/image/fetch/$s_!fjvk!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F58772951-6bff-4c2b-8f80-dd09e1d27d4a_790x474.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!fjvk!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F58772951-6bff-4c2b-8f80-dd09e1d27d4a_790x474.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!fjvk!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F58772951-6bff-4c2b-8f80-dd09e1d27d4a_790x474.jpeg" width="790" height="474" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/58772951-6bff-4c2b-8f80-dd09e1d27d4a_790x474.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:474,&quot;width&quot;:790,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:null,&quot;alt&quot;:&quot;Joker - Folie &#224; Deux | Weltecho&quot;,&quot;title&quot;:null,&quot;type&quot;:null,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="Joker - Folie &#224; Deux | Weltecho" title="Joker - Folie &#224; Deux | Weltecho" srcset="https://substackcdn.com/image/fetch/$s_!fjvk!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F58772951-6bff-4c2b-8f80-dd09e1d27d4a_790x474.jpeg 424w, https://substackcdn.com/image/fetch/$s_!fjvk!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F58772951-6bff-4c2b-8f80-dd09e1d27d4a_790x474.jpeg 848w, https://substackcdn.com/image/fetch/$s_!fjvk!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F58772951-6bff-4c2b-8f80-dd09e1d27d4a_790x474.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!fjvk!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F58772951-6bff-4c2b-8f80-dd09e1d27d4a_790x474.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Mas no segundo filme, todos esperavam algo parecido com o primeiro. Essa era a expectativa. Todd a subverteu e entregou um musical mal feito e desfez tudo o que construiu no primeiro porque ficou com medo de seu personagem ter ganhado vida, uma vida que ele desaprovava, e sentiu a necessidade de destruir esse personagem. O p&#250;blico entendeu, mas n&#227;o gostou.</p><p>Pecadores come&#231;a como um drama de &#233;poca, mas assim como Um Drink no Inferno, se transforma em uma hist&#243;ria de terror com camadas interessantes de coment&#225;rio social. E o p&#250;blico amou.</p><p>O p&#250;blico normalmente gosta de viradas que v&#227;o de baixa energia para alta energia. Se a hist&#243;ria come&#231;a como um drama (baixa energia), mas evolui para um terror (alta energia), o p&#250;blico sente que houve uma evolu&#231;&#227;o positiva da narrativa. Mas se a hist&#243;ria come&#231;a em alta energia (a&#231;&#227;o) e evolui para baixa energia (romance), o p&#250;blico se sente tra&#237;do.</p><p>Claro que, para escritores geniais n&#227;o existem regras. Eles podem fazer qualquer coisa interessante com uma prosa agrad&#225;vel e uma jornada emocional clara. Mas se voc&#234; sente que sua hist&#243;ria est&#225; perdendo for&#231;a no segundo ato, se pergunte: ser&#225; que eu entendi a expectativa do p&#250;blico? E o que eu estou fazendo com ela?</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.sempretextos.com.br/subscribe?&quot;,&quot;text&quot;:&quot;Subscrever&quot;,&quot;language&quot;:&quot;pt&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Para receber novos posts e apoiar o meu trabalho, considere tornar-se um subscritor gratuito ou pago.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Digite o seu e-mail..." tabindex="-1"><input type="submit" class="button primary" value="Subscrever"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[Live - Arco Emocional do Personagem]]></title><description><![CDATA[Foi ao ar em 09/04/2026.]]></description><link>https://www.sempretextos.com.br/p/live-arco-emocional-do-personagem</link><guid isPermaLink="false">https://www.sempretextos.com.br/p/live-arco-emocional-do-personagem</guid><dc:creator><![CDATA[Jurandir Gouveia]]></dc:creator><pubDate>Fri, 10 Apr 2026 10:46:59 GMT</pubDate><enclosure url="https://api.substack.com/feed/podcast/193778111/01f5900b195e9844d400310279a58ef8.mp3" length="0" type="audio/mpeg"/><content:encoded><![CDATA[<p>Foi ao ar em 09/04/2026.</p><p>Obrigado a todos que participaram. Devemos fazer mais?</p>]]></content:encoded></item></channel></rss>